Three years later, X-Pert Multimedia Solutions participated again in the largest broadcast technology show in Asia – BroadcastAsia 2023, June 7 – 9, in Singapore. At its booth, the company demonstrated its new brand-new playout software Atrio. It showcased its product portfolio that covers the whole three steps of the TV process – broadcast delivery solutions, process improvement solutions, and redundancy solutions.
Craft Content was selected to develop and implement the overall marketing and PR strategy for announcing the participation in the exhibition and the launch of the new product. It covered the content creation, social media campaign launch, email marketing, media campaign, etc. The event management was also handled by Craft Content – from trip organisation, booth design, and construction, communication with subcontractors, partners and visitors, virtual stand development construction and design, creation of marketing materials, etc.
X-Pert Multimedia Solutions defines its participation as extremely successful – nearly 200 current and potential customers and partners visited the company’s stand during the three-day exhibition. Participation was covered in a number of specialized media such as Content+Technology magazine, TM Broadcast International, etc.