From Print to Process Automation
As part of this project, we developed a comprehensive media campaign dedicated to the 35th anniversary of Cantek – one of the established companies in the field of intelligent office solutions in Bulgaria.
The campaign tells the story of the company as a journey spanning three and a half decades – from its founding to its current focus on innovation, digitalization, and business process automation.
Campaign Objectives
The main goals of the project were:
- to celebrate the company’s 35th anniversary
- to increase brand awareness of Cantek
- to present its products, services, and technological solutions
- to highlight software solutions for business process management and print management
Audience
The campaign targeted:
- business clients
- a specialized audience from the printing industry
- organizations seeking solutions for digitalization and process optimization
Channels and Format
The campaign was implemented through a combination of online and print media over a two-month period. Media outlets were carefully selected to match the target audience profile, including publications in Investor.bg, Manager.bg, Digitalk.bg, Digitalk Report, PrintGuide.info, Poligrafia magazine, and Zone4Tech.bg (podcast “Technically Speaking”).
Types of media participation:
- press releases
- paid specialized articles
- podcast participation
- interviews in business and technology media
Key Content Topics
We created and distributed content across multiple formats:
🔹 Press release – “Cantek: 35 Years of Tradition and Innovation”
A publication focused on the company’s innovation and growth, distributed to media outlets and published in specialized channels.
🔹 “Between Paper and the Cloud: The Digital Transformation of Print”
Podcast participation in “Technically Speaking” by Zone4Tech.bg, focusing on technological change in the industry.
🔹 “When We Talk About Digitalization, Don’t Forget Print Management”
Expert article published in Investor.bg.
🔹 “Three Months Searching for Information: How Document Management Transforms Business”
Specialized article with expert insights in Manager.bg.
🔹 “The Evolution of Printing Technologies: From Gutenberg’s Press to Digital Solutions by Canon and Ricoh”
Industry-focused article published in Poligrafia magazine.
🔹 “Digital Printing – Where Technology Meets Efficiency”
Expert article published in PrintGuide.info.
🔹 “Technologies Change, Values Remain: Cantek at 35”
Interview in Digitalk.bg presenting the company and its role in the digital transformation of the industry.
Our Approach
As part of the project, we developed a comprehensive communication strategy, including:
- defining campaign objectives
- target audience analysis
- development of key messages
- selection of communication channels
- content planning and editorial calendar creation
- creation of content
- photographic services
🚀 The Result
The campaign positioned Cantek not just as a technology company, but as an active contributor to the digital transformation of the office and printing industry in Bulgaria.
Through a combination of media formats and strategic content, we created a narrative that brings together history, innovation, and future vision.
The “Cantek– 35 Years” project is an example of how a well-planned media campaign can turn a corporate anniversary into a strategic communication asset that builds trust, strengthens positioning, and creates long-term value.
